Cutting Edge Systems, Inc. Welcomes Jake Crocker as Marketing & Sales Advisor
Richmond, VA – October 14, 2024 – Cutting Edge Systems, Inc., a leading provider of financial technology and payment solutions headquartered in Richmond, Virginia, is pleased to announce the hiring of Jake Crocker as the company’s new Marketing & Sales Advisor.
Jake Crocker brings with him a dynamic blend of expertise in payment technology, restaurant operations, entrepreneurship, and brand marketing—making him uniquely qualified to help drive strategic growth and customer engagement for Cutting Edge Systems (CES) as it continues to expand across key markets in Virginia, North Carolina, and beyond.
Crocker joins CES following recent success in the payment solutions industry, where he served in business development roles at both Reliable Payments and Global Payments, where he helped small and mid-sized businesses analyze their merchant services transactions for cost efficiency, modernize their point-of-sale systems and set up their billing platforms. His ability to translate complex financial technology into practical business tools has earned him the trust of clients across diverse industries.
In addition to his recent fintech achievements, Crocker is well-known throughout the Richmond business community for his entrepreneurial leadership as a former founder and operator of six popular restaurants, most notably award-winning staple establishments F.W. Sullivan’s, Lady N’awlins and Cajun Café. His firsthand knowledge of what business owners need—from both a technology and operational standpoint—will be invaluable to CES’s expanding client base.
Before entering the fintech and restaurant arenas, Crocker held a leadership role in brand strategy as Partner and Brand Marketing Director at Martin Branding Worldwide, where he led successful campaigns for regional and national clients. His deep understanding of customer behavior and brand positioning will play a central role in strengthening CES’s outreach and partnerships.
“We are thrilled to welcome Jake Crocker to the team,” said Johnnie Sprouse, President of Cutting Edge Systems. “His unique mix of hands-on business ownership, sales expertise in payment technology, and brand marketing experience will be a tremendous asset to CES and to the clients we serve. Jake understands the everyday challenges of our clients because he’s lived them—and now he’s here to help solve them.”
Crocker holds a Master of Business Administration (MBA) from Virginia Tech and a Bachelor’s degree in Advertising from Radford University. He remains actively involved in the Greater Richmond business community and brings a high-energy, solution-focused approach to everything he does.
About Cutting Edge Systems, Inc.
Cutting Edge Systems is a Richmond-based provider of point-of-sale systems, merchant services, and integrated business technology solutions. With offices in Richmond, Virginia and Raleigh, North Carolina, CES serves primarily clients with 24/7 support in the restaurant, hospitality and retail segments—helping them simplify operations, process payments securely, and grow smarter.
Media Contact:
Johnnie Sprouse
President, Cutting Edge Systems, Inc
Phone: (804) 204-1018 x202
Email: jsprouse@cuttingedgesys.com
